Testing Yahoo! Stores

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I just came across a Stupendous article about Yahoo! Stores. It’s published by a company called “Marketing Experiments”.


This company uses it’s own money to test Marketing and E-commerce techniques.

Actually, they spend BIG MONEY testing some of the most visible marketing and e-commerce techniques that you can find on the internet.

Interestingly enough, they spent ten’s of thousands of dollars and paid a developer to create their Yahoo! Store Fronts.

Now, with that kind of up-front expense, it’s any wonder that they made any real profit from their Yahoo! Stores…

But they did.

It’s really a fantastic article. If you’ve been on the fence about Yahoo! Stores, or wondering which kind of e-commerce system to use to sell your products, this article should make a whole lot of folks happy.

The bulk of the article is free (there’s a $24.95 dollar fee if you want to become a member-this is optional). There’s some outdated Yahoo! Shopping Traffic numbers in the report, but the rest of the information is awesome!

Take a look at http://www.marketingexperiments.com/index.cfm

And look under “Promote Your Store” for the article called “Yahoo Stores Tested”

As always, let me know what you think!


Shop You Soon!

Andy Jenkins

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