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“I’m givin-er all she’s got, Keptin!”

 

Yeah, Audrey and I live on the east coast, and we’ve been victims of the power outage.  At the moment, we’re in the middle of rolling blackouts, which is driving our cats insane. The lights turn on, they turn off, the microwave beeps, the Alarm system starts to buzz, and the kitties try to run up the wall, their tails looking like furry pinecones.

 

Thank God for cheap entertainment.

 

We actually saw some kids tossing a baseball around outside!  Maybe their parents will take advantage of that and hide the X-Boxes and Play Stations…

 

So, we’ve camped out in the basement where it’s relatively cool and dry.  We can’t run the Video Projector, so there will be no Friday Movie Night, and the batteries on our Laptops are slowing giving up the ghost…

 

We’ve been quickly checking our emails with our spotty dial-up connection, so when I got this newsletter from Chris Carpenter of Google Cash, I nearly fell over!  How appropriate! It’s about Generators!

 

 

The Dilithium Crystals on my lap-top are down to 33%, so this newsletter is by necessity, short.

 

The following is an example of how practical using Google AdWords can be. And as fate would have it, Chris is likely to find that his little Google AdWords Generator campaign is going to make his some nice coin.

 

If you have electricity, you might want to check out last week’s newsletter about Google AdWords, just to understand the concept.

 

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Google Cash Campaign Example 

 

After the past newsletter I received a lot of questions about Google Cash and Google AdWords.  So for those of you who have not yet read Google Cash, here is a quick example of the process.

 

Recently on one of our camping trips I had a very difficult time starting our old generator. I thought that it might be time for a new one.

 

So when I got home, I got on Google and did a search for the keyword: generators.  There were only 1 or 2 AdWords on the right side of Google’s search results for the term: generators.  And the free listings were not very relevant.

 

With so few AdWords I thought there might be an opportunity here.  So I went to Amazon.com, who sells a lot more than just books.  They have an entire section dedicated to generators.  I was already a member of their free affiliate program (Amazon Associates).  I got a link from Amazon.com with my affiliate ID in it.

 

When someone clicks on that link they arrive at Amazons page about generators.  If they purchase I get a percentage of the sale.  So I put up a Google AdWords Ad that reads:

 

Buy Generators on Sale Free Shipping! Huge Selection. Easy online ordering. Amazon affiliate www.Amazon.com

 

For the destination URL in the Google AdWord I use my affiliate link that I got from Amazon: 

 

http://www.amazon.com/exec/obidos/redirect?tag=onestopgearsh-20&path=tg/browse/-/552808

 

Then I bid 5 cents per click for the keywords:

“generators”, “honda generator” and a few more.

 

Amazon.com’s conversion rate is quite good.  That is, the amount of people that buy something on their site in relation to the amount that you sent them is good.  Usually over 1% and during the holidays from November to February I have had up to 30% conversion rates on certain Amazon  products.

 

So it costs me $5 to bring 100 highly targeted visitors to Amazon’s generator page.

 

My average generator commission is about $20.

 

If two of the 100 visitors buy – that equals  $40. $40 minus $5 advertising cost equals a profit of $35.

 

Now, granted this is not a wildly profitable campaign, as there is not a great demand, but I am giving it as an example to show you how the process works.

 

If any of this seems unclear – it will make much more sense once you have read Google Cash.  Also Google Cash greatly elaborates on the processes involved in finding and setting up successful and profitable campaigns. 

 

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I hope this article puts the potential of a well timed, even lucky Google AdWords campaign into sharp relief.  I realize that having 10% of the country suffer from a power outage is not the best business plan for driving affiliate sales, but it does underscore one very important aspect of Google AdWords:

 

 

Because your Google AdWords listings can be “Live” just minutes after you’ve submitted your campaign, you can target Holiday and Seasonal products much more efficiently. 

 

Spot a trend?  You can get into that market before it gets too crowded, with amazing advertising bargains…

 

Know about a new product?  Get the traffic almost instantaneously, before it becomes too expensive to get…

 

The lap top battery is down to 22%, but let me give you one more example:

 

On December 18^th, the last installment of Lord of the Rings, called “Return of the King” will hit the theaters.  Now, one of our Yahoo! Stores is already on the first page of search results in Google for the search term “Lord of the Rings Sword”.  But, as soon as we see the first theatrical trailer for Return of the King on TV, we’ll start a Google AdWords Campaign with keywords for every main character in the Film.  And because we’ve read the book, we already know who they are.

 

That’s the power of Google AdWords.  Near Instant exposure to a marketplace that’s HOT for a product.

 

Take a look at Chris’ book, Google Cash.  It’s one of the best resources for maximizing your return using the Google AdWords concept.

 

 

Battery at 10%…  Gotta go catch the cats!

 

Have a Great weekend!

 

Andy Jenkins